YouTube Beauty Guru Launches Her Own Makeup Collection

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michelle-phan

Above: Michelle Phan.

 

YOUTUBE BEAUTY GURU LAUNCHES HER OWN MAKEUP COLLECTION

YouTube mega beauty guru and one of my favourite beauty bloggers, Michelle Phan, has released a makeup collection inspired by her online fans.

The makeup collection is backed by cosmetic giant L’Oréal and called ’em’ which Michelle says is a reflection of “me’.  Em is also a Vietnamese word that is used to affectionately address young women, similar to that of ‘darling,’ or ‘sweetheart.’

“YOU inspired this makeup line, and you are a part of this brand as much as I am,” explained the internet beauty sensation.

Em is sure to be popular with Michelle’s 4.5 million YouTube fans.

I think the collection looks cool and quirky and it’s an exciting milestone for bloggers in general. Here’s hoping our very own Shannon Harris (Shaaanxo) will be next. Take a look at Michelle’s makeup below.

 

 

michelle-phan

Above: Michelle Phan’s new makeup collection, em.