With International Women’s Day around the corner, the mama-duo behind ‘Girl Power’ brand Eskimo Nell decided their popular Queen t-shirts needed to speak for EVERY woman, no matter their size, shape or colour. So next Wednesday (8 March) as women around the world stand up for equality, unity and love, Eskimo Nell is joining the movement and releasing a signature ‘Queen’ t-shirt in different skin tones along with a limited edition ‘We are all Queens’ design.

Spreading the message of sisterhood and empowering women to realise their inner Queen has always been the driving force for Ash and Marnie, who started Eskimo Nell late last year. Recently the dynamic duo (who we caught up with here) brought together a gang of amazing women from all walks of life for a photoshoot to showcase the common thread of Queenliness we all share as well as the awesome diversity of women right here in New Zealand.

One of the cool chicks photographed for this fab new campaign, Nina Moukharris, sums up what being a Queen among Queens means to her.

“Queens make this world go round. A Queen is my mum, my sister and you. A Queen is the woman at the checkout at Pak ‘n’ Save smiling at the bottle of wine & block of chocolate that I’m buying on a Tuesday night. A Queen is someone who raises other women up because she understands that life, love and successes are much better when you have your girl gang to share it with”

These cool new tops go on sale from 8 March but you can pre-order yours HERE and don’t forget to scroll down to enter to win one now.



To celebrate the release of these cool new designs I’m thrilled to be giving away a new Eskimo Nell tank top of your choice to one lucky Insider.   

To enter to win simply tell us in the comments below why you’d like to win then click HERE to subscribe to our free Insider updates. By the way you can unsubscribe at any time if you change your mind – it just makes it easy for us to contact you if you win. If you’re already a subscriber then great – you only need to comment below.

Everyone who has commented and subscribed automatically goes in the draw to win. A winner will be drawn and announced here on Friday 10 March.
Good luck!


Thanks to everyone for taking the time to enter to win. I’m thrilled to announce the super lucky winner is:
Tabitha Hinewai
Huge congrats Tabitha! Please email your contact deets to [email protected] along with your size and the team at Eskimo Nell will get your prize on its way out to you pronto.

Above: Eskimo Nell’s Marnie Hillier.