For me shampoo shopping is right up there with bikini shopping – well almost! Faced with rows and rows of brightly coloured bottles it’s hard to know which one to choose. I often go for a middle-of-the-road priced shampoo because I don’t want to short-change my hair but I don’t want to break the bank either. But as I’ve recently discovered I could have been saving myself some serious coin all along. You see not all so-called “cheap” shampoos are created equal.

I’ve just been on a whirlwind trip to Sydney to meet up with Dove Australia’s creative director Sam Overton to find out a little bit more about Dove shampoo which at $7.49 a bottle qualifies as “cheap” in my book. Sam is an award-winning hair stylist with an impressive list of star-studded clients to his name.

One of the first things I wanted to find out from Sam was how a relatively inexpensive bottle of shampoo (aka Dove) can actually stack up with one that is four times the price. Sam says: “Not all “cheap” shampoos are equal. There are plenty on the market that aren’t great for your hair. But Unilever (the owner of Dove) invests millions of dollars in research and technology to make sure its products are great. That’s the difference between Dove and many other cheap shampoos out there. Plus I use these products and I see how well they work.”

So to prove a point Sam washed, conditioned and styled my hair using Dove’s Nourishing Oil Care Shampoo & Conditioner. Take a look at the short video below to see what happened. It’s safe to say I was more than a little impressed with the results.

So while all cheap shampoos don’t pass the muster, if I can get this much bang for my buck I know what I’ll be buying next time I’m at the supermarket (and nope Dove hasn’t paid me to say that either).

Take a look below and you’ll see what I mean.




What’s your favourite shampoo? I’d love to hear what you use in the comments below.