Simple Tricks To Make Your Lips Look Fuller Plus Win With Elizabeth Arden

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Kylie Jenner may have kicked off the perky pout craze but our obsession with luscious lips doesn’t seem to be waning any time soon. While this look may not be for everyone, if you do want to plump up your pout there are a few simple makeup tricks that give the illusion of fuller lips.

Take a look at my short video below to see how it’s done and don’t forget to scroll down to the bottom of the page to enter to win a selection of lipstick and lip liners from the gorgeous new Elizabeth Arden Gelato Crush Colour Collection



  1. Prep your lips well with a gentle exfoliant. I use Elizabeth Arden Eight Hour Cream on a cotton tip and I gently roll this over my lips. The cotton tip helps to slough off any dry skin and the Eight Hour Cream is really nourishing.
  2. Use small circular motions to gently feather your lip liner onto the edge of your natural lip line. I have to even my lips up so I slightly over-draw one side but the small circular motions will ensure that you don’t have a noticeable hard line.
  3. Keep looking at yourself front-on in the mirror to ensure your lips look even.
  4. Apply a coat of your favourite lipstick. For this video I used Elizabeth Arden’s new Plush Up Lip Gelato ($51) lipsticks. The formula leaves your lips feeling cool and contains plumping ingredients.  
  5. Apply a small amount of bronzing powder directly below your bottom lip. This helps to recede the area which gives the illusion of a fuller bottom lip.
  6. Add a small amount of highlighter to your cupid’s bow to draw attention to this part of your mouth and give the illusion of fullness. 
  7. If you’re wearing a dark lipstick you can always add a slightly lighter shade to the very centre of your lower lip to give the illusion of a pumped up pout. 


Rebecca Restrepo, Elizabeth Arden Global Makeup Artist, says: “To find your perfect shade, test lipstick on the inside of your fingertip, rather than on the back of your hand. The pad of your finger closely resembles your own lip colour, so see which one looks best there, then move to the lips.”

Above: A selection of the gorgeous new lipstick shades in the new Elizabeth Arden Gelato Crush Colour Collection.


Above: The Plump Up Lip Liners, $46 are perfect for contouring and designing your lip shape. 


Above: For a natural blush simply apply the Cool Glow Cheek Tint, $68 to complete your look. 


Elizabeth Arden Gelato Crush Colour Collection

Creamy Gel Formulas You Can’t Resist

Your new favourite indulgence is all pleasure, no guilt with Elizabeth Arden’s NEW Gelato Crush Colour Collection. Inspired by the playfulness found in everyday, the new collection allows you to treat yourself on-the-go, wherever, whenever you please. Pick a shade for any mood or occasion with the Plush Up Lip Gelato Lipsticks that leave your lips feeling instantly cooled and moisturised. Contour and define lips while getting a full pout with the Plump Up Lip Liners and get a natural blush with the Cool Glow Cheek Tints. This pretty collection will be your go-to guilty pleasure all summer long – so why not treat yourself?

Plush Up Lip Gelato ($51 each)

This lipstick contains a pout promoting formula to help give the illusion of fuller lips. There are a whopping 22 new shades to choose from and they all smell absolutely divine too.

Shades: Pink Berry Burst, Candy Girl, Rose Macaroon, Sweetheart, Flirty Fuchsia, Strawberry Sorbet, Pink Lemonade, Nude Fizz, Natural Blush, Bare Kiss, Peach Bliss, Tangerine Dream, Coral Glaze, Just Peachy, Red Door Crush, Poppy Pout, Cherry Up!, Red Velvet, Sugar Plum, Plum Perfect, Grape Affair, Black Cherry

Key Ingredients:

  • Peptides and Hylauronic Acid: Smooth and condition while helping to create fuller looking lips.
  • Shea Butter: Soothes, protects and helps lock in moisture.
  • Vitamin A, E and Rosemary Extract: Rich in antioxidants, leaves lips feeling soft and nourished.
  • Gellified Film Formers: Create a cushion-like texture while helping to lock in moisture and colour.


Plump Up Lip Liner ($46 each)

The smooth, creamy, lightweight formula of these liners makes them perfect for shaping and defining your lips. A great liner will help to plump and perfect the look and shape of your lips while reducing the appearance of fine lines around your mouth. The dual-ended applicator allows for seamless blending and filling in with the silicone tip.

Shades: Nude, Taupe, Kiss Me Coral, Vintage Pink, Pink Affair, Fuchsia Burst, Rustic Red, Crimson, Fire Red, Raisin


Cool Glow Cheek Tint ($68 each)

This water-based gel formula sculpts and defines cheeks to give a natural blush. The product cools upon contact with the skin and blends seamlessly to create a luminous, healthy-looking glow without moving your foundation. The netted pot delivery system is designed to deliver the perfect amount of product for each application.

Shades: Coral Daze, Pink Perfection, Nectar, Berry Rush

Above : The silicone tip on the end of these liners makes for perfect blending. 


To celebrate the release of Elizabeth Arden’s gorgeous new Gelato Crush Colour Collection we’re giving one lucky Insider the chance to win a selection of their favourite colours including three Plush Up Lip Gelato lipsticks, three Plump Up Lip Liners and a Cool Glow Cheek Tint.  

To enter to win simply tell us in the comments below your ultimate shade from the new collection (you can see all 22 shades here) and click HERE to subscribe to our free Insider newsletter. By the way you can unsubscribe at any time if you change your mind – it just makes it easy for us to contact you if you win. If you’re already a subscriber then great – you only need to comment below.

Everyone who has commented and subscribed automatically goes in the draw to win. A winner will be drawn and announced here on Monday 9 October.
Good luck!


Thanks to everyone who entered to win. I’m thrilled to announce our super lucky winner is:

Jenny Box

Congrats Jenny. Please email your contact deets to and the team at Elizabeth Arden will get your prize on its way out to you.