Plus-size blogger hits back at Abercrombie & Fitch’s ‘thin and beautiful’ policy

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Above: Blogger Jes M. Baker of The Militant Baker.

 

PLUS-SIZE BLOGGER HITS BACK AT ABERCROMBIE & FITCH’S ‘THIN AND BEAUTIFUL’ POLICY

First it was Ellen DeGeneres hitting out at Abercrombie & Fitch’s controversial ‘thin and beautiful’ customer policy and now a plus-size blogger has addressed the ‘sizeism’ issue in an open letter to the company’s CEO Mike Jefferies, creating a series of mock Abercrombie & Fitch ads, titled Attractive and Fat.

Posing with a male model, blogger Jes M. Baker of The Militant Baker is photographed wearing one of the brand’s U.S. size large logo t-shirts.

‘I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe,’ Miss Baker states in her letter to Mr Jeffries.

She ends by saying: “PS. You should know your Large t-shirt comfortably fits a size 22. You might want to work on that.”

Big ups Jes – we love your style.

Do you think Jes is getting her point across?

 

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Above: Blogger Jes M. Baker of The Militant Baker.