The fact that a 62-year-old woman is modeling lingerie shouldn’t be a big deal but it is. American Apparel has just cast 62-year-old Jacky O’Shaughnessy in its latest lingerie campaign and I think it’s brilliant.

While this isn’t the first time the “advanced” style model has posed for the label it is the first time she has modeled lingerie.

Her portrait is accompanied with the tagline, “Sexy has no expiration date.”

I wish this wasn’t a newsworthy story because it would mean this kind of thing is perfectly “normal”. The sad reality is it isn’t something we see everyday but I do hope this is the beginning of more to come.

What do you think of this campaign?

I’d love to hear your thoughts in the comments below.