Lee is Back in Black this Winter

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LEE IS BACK IN BLACK THIS WINTER

Black jeans are back!

Okay they never really went out of fashion but this winter Lee is bringing them back in a big way with their ‘Back in Black’ collection.

Music and black denim have always been synonymous with Lee and for AW13 the label is shouting out that rock’n’roll is back – and it’s Back in Black! If you’re thinking ripped and torn ACDC kind of black think again. This new range includes a selection of cool new textures and denim treatments including coated, embroidered, over-dyed, broken washed out, blue-blacks, foils, jacquards, coated and ornate prints.

Harking back to an era of grunge rebellion, models Cole Mohr and Cora Keegan were chosen to play the roles of 90s heroes in the campaign. Mohr is one of the world’s most in demand male models. He has fronted Dior Homme, Burberry, H&M and Valentino campaigns, placing him in Forbes’ Top 10 in 2009. Paired with Las Vegas born Keegan and you have the perfect Lee duo.

Take a look at this cool behind the scenes video and you’ll see what we mean.

 

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Lee’s Back in Black denim range is available now at Lee stores and independent retailers nationwide.

 

 

 

 

Credits

Photographer: Mike Piscitelli (Piscitelli has photographed editorials for the likes of Dazed & Confused, Another and i-D magazine).