I’ve just discovered this great new Kiwi fashion label called Hideseekers. The label is the brainchild of Paula Murphy who already has a stellar career in fashion. I think this label is pretty special and definitely worth checking out. I recently caught up with Paula to find out a little bit more about her and her exciting new label Hideseekers.

Can you tell me a little bit about yourself and your background in fashion?
I currently live in Auckland with my husband Matt, two little people Skeet and Tallulah, and our very naughty Jack Russell Cosmo. My first fashion job was as a window dresser at Smith & Caughey’s. I also did a stint working in the costume props department of Pacific Renaissance Pictures lashing together a young Ryan Goslings leather pants and vest for Young Hercules. I studied Fashion Design at East Sydney TAFE, and have worked on both sides of the Tasman for the past two decades, for various labels including Levis, General Pants, Wayne Cooper and Brave, Workshop, Working Style and Helen Cherry. I also had my own self- titled label SIM (maiden name), which I retailed through my store in Newmarket and wholesaled throughout NZ and Australia from early 2000 through to the end of 2005.

When did you start Hideseekers?
The concept behind Hideseekers has been a long time coming, but we launched officially last month at Dry & Tea with a Cointreau sponsored Trunk Show.

Why did you start Hideseekers?
I was making leather pieces for myself and people were asking me where they could buy them. Plus in my time spent in other women’s wardrobes (I started doing wardrobe consultations/personal shopping/styling as a part time business while the children were little) I began to see a common need, key pieces that bought the wardrobe together – a classic man-style shirt, great fitting t-shirt, tanks for layering…the kind of clothes I wanted to wear, well made and in quality tactile fabrics.

Can you describe Hideseekers in five words?
Luxury basics – Leather, Cotton, Cashmere, Silk. (6? Math was never a strong point!)

Where did the name Hideseekers come from?
It’s kind of a play on words – To seek or to look for, and Hide as in leather hide or skin. Plus I liked it for the playful childlike connotations.


Above: Hideseekers cashmere.


Where do you sell Hideseekers?
Currently online at www.hideseekers.com or by appointment (kind of like travelling gypsies we’ll come to you!)

Tell me a little bit about the collection?
It’s the kind of pieces you just throw on and go. Cool, understated and self-styled. Travelling pieces for urban gypsies.


Above: Hideseekers Batik silk tank and Leather trouser.


Above: Hideseekers Leather peplum top, Chopper skirt and Truck-stop leather cap.


Above: Hideseekers Drifting shirt and Leather trouser.


How would you describe your personal style?
Changes with my mood…I’m one of those “who do I want to be today?” kind of girls.

Where do you get your fashion inspiration from ?
I am an absolute magazine junkie, and can often be found whipping up an old school cut ‘n paste collage of favorite looks, great outfits etc for my mood board. Obviously now Pinterest is an amazing resource and I have a few blogs I follow religiously.

Whose style do you most admire?
Current favs would be Emmanuelle Alt (Paris Vogue) and Taylor Tomasi Hill (US Marie Claire).

When did your love of fashion begin?
From the get go – I’ve had a very strong sense of what I liked and disliked fashion, colour and fabric wise, as long as I can remember. (Still traumatized by the fit and shade of the gold skivvy that was my primary school uniform).


Above: Hideseekers Cutting ties leather bolero.


Above: Hideseeker Getaway leather track pant.


Above: Hideseeker Chopper skirt in latte with cobalt silk tank.


Above: Hideseekers Leather-pocket tees.

Favourite designers / brands?
Isabel Marant, Phoebe Philo at Celine, Alexander Wang, Zadig and Voltaire.

Tell us something we don’t know about you?
I love really bad B-grade car movies – Fast and Furious and the like. My sisters and I blame Dad, we’re all the same. It must be some sort of subliminal programming from years of watching the motorsport channel Sunday afternoons and going along with him to off-road rallies and the drag races.

Tea or coffee?
Trim latte all the way.

Guilty pleasure?
Ginger slice, ginger kisses, crystalized ginger, ginger flavored chocolate…


Above: Hideseekers Travelling pieces.


Above: Hideseekers Distant and Detached clutch in Byron.


Above: Hideseekers Distant and Detached clutch in Newport.


Above: Hideseekers Drifting shirt and Clutch in Taxco.


Obsessed with?
Scented candles.

Every woman should own?
At least one beautiful bottle of perfume.

Lots of sequins and glitter at the moment – they appeal to my magpie tendencies.

I need?
Sunshine and the sea.

I want?
A Mini Cooper Countryman. Black please Santa.


Above from left: Melle van Sambeek, Paula Murphy, Jules Armishaw and Sonia Grey at the recent launch of Hideseekers at Auckland’s Dry & Tea.



To celebrate the launch of this fab new local label we have a Hideseekers’ Gold leather truck-stop cap to give away to one lucky insider.

To win this cool prize leave a comment below telling me why you’d love to win then click here to whip over to my Facebook page and share this competition post with your Facebook friends. Everyone who has left a comment below and shares the comp post from my Facebook page will automatically go in the draw to win.

Winners will be drawn and announced here next Tuesday  (18 December).

Good luck!