Hair report – Colour that conditions

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It’s finally possible to enjoy healthy hair even if, like me, you regularly colour it.

This week I was invited to trial a new innovation in hair colour called INOA. I’d tried this salon-only colour a couple of years ago when it was first released and really loved the result so I jumped at the chance to trial the new and improved formulation.

In a nutshell, it’s a salon-only product that is completely ammonia-free – yes you heard right – say goodbye to those nasty overpowering smells and burning scalp. The colour adds body to your hair while nourishing and hydrating it. I was told my hair would feel better after the colour than before and that is exactly what happened.

Senior stylist at Auckland’s Bettjemens salon, Hanna Latimer, suggested popping a few highlights into my hair first before choosing a warm golden brown INOA shade for the rest of my hair.

I recorded the process so you could take a little look at what’s involved.

As you can see it was super-simple and my hair really does feel amazing. As for the color – wow – I’m thrilled. The colour is natural and my hair feels gorgeous.

There is even a fabulous at-home after-care regime to keep you hair in tip-top condition.


INOA Color Care by L’Oréal Professionnel is a complete range of care products specially formulated to provide five times more nourishment to prolong the radiance and intensity of INOA coloured hair.

The range includes a sulfate-free shampoo, conditioner and masque – all enriched with Argan Oil and antioxidant Green Tea extracts. The range helps to nourish the hair while protecting and maintaining it’s colour.

To find your nearest INOA salon go to