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Marc by Marc Jacobs – New York Fashion Week 2012

Redken Creative Consultant Guido created a carefree, youthful style to complement the patterned turban-like head scarves at the Spring 2013 Marc by Marc Jacobs show .  The loose, playful updo was without real shape, as if each girl had quickly pinned it up herself.

Inspiration behind the look:

“This is a very easy, simple hairstyle.  We wrapped these bright fabrics around the head, and then pinned the hair up into a very messy chignon. It feels very young, lighthearted and nonchalant. It’s a mix of inspiration from the 70s and 80s and almost has a punky feel to it.”

Get the look:

  1. Start with damp hair and spray volumising spray  throughout, this will give it some texture and ensure that when it’s pinned up, it will stay.
  2. Rough dry hair, brushing it straight back with a brush.
  3. Wrap fabric headband around head tying at the nape of the neck.
  4. Gather hair into a loose ponytail and secure with elastic 10cm from the ends of the hair.
  5. Fold the loose ponytail up into a messy chignon and pin.
  6. Mist the entire style with a strong hold hairspray.



 Rag & Bone – New York Fashion Week 2012

Redken Creative Consultant Guido kicked off the Fall/Winter 2012 season in New York with a modern look that was almost two hairstyles in one. A sleek, slicked back front and exposed forehead gave way to a natural, girly textured look in the back.


Inspiration behind the look:

“The identity of the Rag + Bone girl is clearer than ever, and this tomboy style is more defined than looks in past seasons. This masculine-yet-feminine style is a little beachy, calling to 90s minimalism. Having the forehead exposed makes for a dramatic look and adds structure as a way to update a textured, wavy look.”

Get the Look:

  1. Apply volumising spray to damp hair from roots to ends.Rough dry hair with fingers for a textured finish using a hairdryer, raking hair back from the forehead as you dry.
  2. Rough dry hair with fingers for a textured finish using a hairdryer, raking hair back form the forehead as you dry.
  3. Using a curling iron, create waves on the lower two-thirds of the hair.
  4. Apply a generous amount of strong hold gel to the front section of hair, slicking back with fingers, leaving the forehead exposed.
  5. Spray top third of style with strong hold spray, concentrating on the crown, and use the blow-dryer once again on the front section of hair to really set the style.


Ralph Lauren – New York Fashion Week 2012

Redken Creative Consultant Guido created a simple yet strikingly elegant style at the Ralph Lauren Spring 2013 show. This style fitted perfectly under the hats many of the girls wore in the show (and looked great even after the models took them off) but also worked on its own, achieving the ‘complete feeling’ that Guido said he was trying to accomplish with this minimal, classic look either way.

Inspiration behind the look:

“This whole look had a Gaucho-inspired feeling; picture a very elegant Argentine woman.  It’s a very chic, put-together style.  While 90 percent of the girls are wearing hats in this show, it was still very important to make the chignons as small and as refined as possible. This look goes along with what I typically think we create in New York in that it’s very American and wearable, but in a different way than the styles I created for some of the newer designers earlier in the week.”

Get the Look: 

  1. Apply a volumising lotion to damp hair and and blow-dry straight.
  2. Create a clean centre part.
  3. Gather hair tightly into a ponytail at the nape and secure with a hair tie.
  4. Spray style with a shine spray and twist into a knot, securing with open fasteners.
  5. Spray final style with a strong-hold spray to tame frizz and flyaways for a sleek finish.