Glassons Launches Cool New Designer Label

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Above: Galaxy shirt, $59.99; Galaxy shorts, $59.99.



Glassons has today introduced a cool new boutique brand called edt. designed to offer you premium quality without premium prices. Pretty cool huh?

The collection focuses on sophisticated wardrobe staples where detail and fabrication have been carefully considered and is designed by ex-Topshop designer Kiriana Pettersen.

We’re totally loving the delicate slip dresses, gorgeous 100 percent silk tops, cute galaxy printed twin sets, piping detailing and the most beautiful organza cocoon jacket and skirt. Our favourite has to be the gorgeous Wrap Shirt Dress and it’s only $79.99.

The edt. collection is available online now and from the brand new Lambton Quay flagship store. The collection will be available from selected Auckland stores from Thursday 17 October. Here are our favourite pieces from the exciting new edt. collection.

Click here to start shopping.

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Above: Organza Lace Cocoon Jacket, $119; Organza Lace Skirt, $69.99.


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Above: Sheer Babydoll Dress, $69.99.


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Above: Square Neck Slip Dress, $59.99.


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Above: Silk Tee, $59.99; Asymmetrical Wrap Skirt, $69.99.


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Above: Organza Lace Cocoon Jacket, $119.


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Above: Sheer Knit Jumper, $69.99; Galaxy Short, $59.99.


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Above: Wrap Shirt Dress, $79.99.


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Above: Skinny Strap Maxi Dress, $79.99.


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Above: Silk Highneck Top, $69.99; Asymmetrical Wrap Skirt, $69.99.


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Above: Square Neck Slip Dress, $59.99.


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Above: Boxy Cotton Shirt, $59.99.


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Above: Sheer Knit Jumper, $69.99.