Boohoo Launch First Shoppable Music Video

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Above: Little Nikki.



Have you ever watched a music video and lusted after some of the cool fashion looks in the vid? Well has just launched its very first music video that allows you to shop for the fashion from the actual video. Pretty cool right?

The music video stars one of London’s hottest new talents Little Nikki. Her outfit and the cool threads worn by her team of dancers are all available to shop directly from the video.

Nikki says ‘It was so cool when Boohoo asked me to be involved with their campaign. My sister and I already have a wardrobe packed full of their clothes. So being asked ‘ do you want to come and sing your single in our advert and wear our clothes was the easiest “yes” ever!  Sick clothes, hot fashion label, great people, I love them’.

Take a look at this cool vid and start shopping below.


Here’s what went on behind-the-scenes at the making of this cool new video.