A new home for Kathryn’s shoebox

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After four weeks of voting, Wellington has won the right to host Kathryn Wilson’s small but perfectly formed pop-up shoebox.

Vodafone teamed up with Kathryn to activate a social media campaign to encourage KW fans to vote to have the pop-up shoebox in their home town.

Wellington beat all other major cities with nearly two-and-a-half times more votes than its nearest rival which was Christchurch.

The pop-up shoebox will live in Wellington at Post Office Square, Cnr Jervois Quay and Grey St, for six months and will stock a full selection of the new Kathryn Wilson and Miss Wilson spring/summer 2012 collections.

Auckland’s loss is Wellington’s gain.