6 Things You Should Know About Liquid Lipstick PLUS Win!

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There’s a very good reason beauty buffs are going gah gah for liquid lipsticks – they offer the sheen of a gloss with the intensity of a long-wearing lipstick. The secret to their staying-power is the high tech pigments that not only pack a powerful colour punch but keep your pout looking perfect all day long.

Follow these six simple steps and you’ll be on your way to liquid lipstick nirvana in no time.

  1. Once liquid lipstick is on, it’s on. Liquid lippies are designed to stay on all day and they really do deliver on this promise. The easiest way to apply a liquid lipstick is to outline your lips first with a lipliner and then simply fill in with a liquid lipstick. If you colour outside your lip line you’ll have to move fast to erase it with a cotton tip dipped in makeup remove before the pigment stains your skin.
  2. It contains the pigment of a lipstick, and the glide and sheen of a gloss. Liquid lipsticks will give your lips a super glossy look but without the stickiness from a regular lipgloss. If you blot them with a tissue after applying you’ll get an instant mattifying effect. 
  3. You only need one coat. Because of the high colour payoff you really do only need one coat which makes application quick and easy.
  4. The colour is buildable. If you’re after a dramatic evening look, simply apply two or three coats. If you’re going to do this be sure to blot your lips with a tissue after each application to avoid your lipstick becoming too thick. 
  5. This type of formula is smooch proof. Liquid lipsticks won’t kiss off on your man’s lips which makes them the perfect date night lipstick. The fact that they are super long wearing also means they won’t transfer onto your wine glass or coffee cup either – winning!
  6. Liquid Lipsticks won’t slide off your lips. The polymers in liquid lipsticks prevent them from bleeding and feathering into the fine lines around your mouth so you can now wear a bold lipstick and be assured it will stay where you want it all day long. 

img_5520 Above: Elizabeth Arden’s new Liquid Assets collection includes nine lipstick shades.




It’s not only liquid lipstick that’s taking the beauty world by storm. Liquid makeup is experiencing a revolution with everything from lipsticks to eyeliners, highlighters on offer.

Elizabeth Arden is leading the charge with this fab wet look beauty trend and we can’t get enough of the gorgeous new Elizabeth Arden Liquid Assets Collection. Not only is this collection easy to apply but the new formulations also offer mega-colour payoff – winning!

The creamy, wet texture of the Liquid Assets Color Bold Illuminating Liquid highlighter, $49 makes it easy to create instantly radiant skin without the need to use a brush – yay! This versatile product can also be mixed with your foundation to create a gorgeous dewy, glow to your skin.  

The Beautiful Color Bold Liquid Lipsticks, $39 each, offer high impact colour with the intensity of a lipstick and the shine of a gloss. The colour lasts all day – truly and won’t feather or bleed into the tiny lines around your lips.

The super fine tip on the Beautiful Color Bold Defining 24HR Liquid Eye Liner, $48, makes precision application a breeze – even for someone like me who isn’t a natural at applying liner!  The formula is light-weight and buildable making it perfect for delicate everyday wear or a high drama cat eye. 




Above: The gorgeous line-up of Elizabeth Arden’s new Liquid Assets liquid lipsticks.


WIN! WIN! WIN! copy-of-copy-of-copy-of-healthy-no-bake


To celebrate the release of the new Elizabeth Arden Liquid Assets collection we’re giving away THREE prize packs each containing:

1 x Liquid Assets Liquid Lipstick in Pink Lover

1 x Liquid Assets Highlighter

1 x Liquid Assets Eyeliner

To enter to win simply tell us in the comments below which product you’re most excited to try then click HERE to subscribe to our free Insider updates. By the way you can unsubscribe at any time if you change your mind – it just makes it easy for us to contact you if you win. If you’re already a subscriber then great – you only need to comment below.

Everyone who has commented and subscribed automatically goes in the draw to win. A winner will be drawn and announced here on Friday 21 October.
Good luck!

You can shop the new Elizabeth Arden Liquid Assets Collection HERE