6 Instagram-Famous Beauty Brands You Need To Know About

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lipstick swatches

Our favourite social media platform is fast becoming the place to launch new brands and we’ve uncovered a few that are really worth a follow. Small  indie beauty brands are fast becoming big players after launching their products on Instagram. Here are six Insta-famous beauty brands that need to be on your radar. 


Makeup Geek Cosmetics

True to its name, Makeup Geek offers every colour of eyeshadow under the sun and every pencil liner, powder blush and brush you would ever need. It’s definitely all about the eyes over at Makeup Geek and their Insta feed is great inspo for creating fun new eye makeup looks.  

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ColourPop Cosmetics

This LA-based brand has amassed a whopping 2.4 million Instagram followers, thanks mostly to its creative line of super matte, but hydrating, 100 percent vegan lip colors, which come in shades that range from barely-there nudes to indigo-blue and beyond. ColourPop is an affordable (even with shipping costs to NZ) lip alternative for all the beauty junkies who crave Kylie Jenner cosmetics but don’t want to shell out for them.  

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Obsessive Compulsive Cosmetics

Obsessive Compulsive Cosmetics has actually been around for a long time. It was launch in 2004 in New York City and is know for its 100% vegan and cruelty-free Lip Tars. Their nail polishes and eye shadows are equally fabulous.

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Sugarpill Cosmetics

Sugarpill is famous for its super pigmented, sparkly eyeshadows and cool nail lacquers. Sugarpill Cosmetics (with 1.5 million followers and going strong) is popular amongst some of the world’s most famous beauty YouTubers including Jeffree Star and Nikki Tutorials.

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Jeffree Star

Jeffrey Star has more than 2.4 million followers on Instagram and is most loved for his super honest, informative and often hilarious YouTube videos and tutorials. His own cosmetics line is sky-rocketing and includes matte lipsticks, an eyeshadow palette and Skin Frost highlighters. This is only the beginning for Jeffree as he is poised to build a bigger than Ben Hur brand.  

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Gerard Cosmetics

Gerard Cosmetics’ is most popular for its Star Powder highlighters, which are named after classic Hollywood screen goddesses like Marilyn Monroe and Audrey Hepburn. Their BB Plus Illumination Creme is known as “liquid gold” and their liquid lip colors and matching lip pencils are helping the brand amass thousands of new fans each day. This line was created “for women by women” and its founder Jennifer Gerard develops new products based on Twitter feedback. Gotta love social media right?