L’Oreal Paris And Luxury Fashion Label Balmain Join Forces On A New Make-up Collaboration

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When two of the biggest brands on the planet join forces you know it’s time to get excited. Which is why when makeup giant L’Oreal Paris made a surprise announcement of its upcoming partnership with luxury fashion house Balmain we took notices. The dynamic duo are collaborating to create a new and limited edition collection of lipsticks and we can’t wait to get out hands on them.  Not only is this surprise announcement the first time L’Oreal Paris has teamed up with a fashion house but it’s also Balmain’s creative director Olivier Rousteing’s first ever beauty collection.
balmain makeup

Above: Olivier Rousteing mixing shades.

Details on the new lipstick range are being kept under wraps for now, although L’Oreal peeps revealed there would be 12 new shades released under the famous Color Riche collection, which currently sells one lipstick worldwide every three seconds. There will also be a “lipstick jewel edition” of three star shades that will be sold exclusively in Balmain Paris stores and select retailers across the globe. Rousteing will be lending his creative direction to the colours, pack design and advertising campaign and if the success of his sell out Balmain X H&M collaboration from 2015 is anything to go by, this collection is set to be a real winner.

Rumour has it that Rousteing’s close friendship with the Kardashian clan could have an influence over his choice of shades, with at least one Kim-inspired nude being likely to make an appearance in the final 12 shades…

The collaboration is set to launch in early September to coincide with Paris Fashion Week.