Beautiful lengths

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Pantene has today launched an amazing campaign with Look Good Feel Better to help
support New Zealand women living with cancer. The Beautiful Lengths National Donate Your Hair Week is a first for New Zealand and aims to inspire women to donate their hair so it can be made into real-hair wigs for women undergoing cancer treatment.

This week women all around New Zealand are joining forces and cutting their hair for this incredible cause.

Real hair wigs are a luxury few people can afford but they can help women with cancer feel a little bit more like themselves again.

General Manager of New Zealand’s Look Good Feel Better, Yvonne Brownlie, says Pantene Beautiful Lengths is a great way for women to rally together and donate their hair in support of New Zealand women living with cancer. “Women who undergo cancer treatment just want to feel like themselves and a real-hair wig can make such a huge difference to a woman’s
self-esteem during this difficult time,” says Yvonne.

National Donate Your Hair Week is an opportunity for Kiwi women to support other women and help give them encouragement, hope and happiness.

The History of Beautiful Lengths

Since 2006, Beautiful Lengths in North America has received an incredible 303,998 ponytails. With enough hair to create 24,000 real wigs, Pantene has helped to transform the lives of thousands of women across the US.

 

This is a great story of some fab young girls in Canada who joined forces to donate their hair for Beautiful Lengths.

 

 

HOW TO GET INVOLVED

To find out how you can get involved visit www.beautifullengths.co.nz or the Pantene Facebook page www.facebook.com/PanteneANZ.

 

Naomi Watts is the Beautiful Lengths ambassador.

Take a look at this short clip from Naomi.

I’d love to hear from anyone who is getting involved this week. Please share your stories here.

 

After years spent editing some of New Zealand's leading women's magazines Leonie launched herself online as The Style Insider in August 2013.

15 Comments

  1. Noah Stender

    6 March, 2014 at 1:18 am

    Good analysis of what works and what doesn�t. I like the idea of handing out flyers on the train; that�s exactly your target audience!

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  3. Merrill Jagneaux

    9 March, 2014 at 8:03 am

    I am not completely sure about your question. Google analytics by default uses the last non direct click attribution model. So conversion is attributed to the last non direct click.

  4. Kip Demik

    10 March, 2014 at 2:14 pm

    I was with him until he apologized. Who wouldn�t want their pants put on regardless of how they died?

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